Leverage Technology to Drive Top-Line Revenue Whilst Delivering Bottom-Line Profit

July 1, 2025
3:30 PM BST

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    About this Live Event

    How is AI transforming the buyer experience and giving online sellers a competitive edge with financial benefit?AI is rapidly redefining buyer experience, from more intelligent search to hyper-personalisation, and online sellers who act now are seeing a real impact on conversion, costs, and profitability.Caleb Bryant, GTM Strategy Lead at Salesforce Commerce Cloud, joins us to share how merchants already use Agentforce to deliver intelligent, high-converting experiences — and what’s coming next.From natural language search that returns in-stock, size-matched results to personalised bestsellers, this session will cover what’s possible today, what’s next, and why hesitation could cost you.

    Agenda

    • AI in Action: Real-world examples of how leading merchants use AI to enhance buyer experience today.

    • The Data Advantage: How structured eCommerce data fuels smarter, faster, and more personalised shopping journeys and financial results.

    • What’s Next: Emerging AI capabilities from Salesforce’s Agentforce and how early adopters are pulling ahead.

    Meet the Presenters

    Caleb Bryant

    GTM Strategy Lead, Salesforce Commerce Cloud

    Caleb Bryant is a seasoned digital commerce leader with over 15 years of experience driving growth strategies for some of the most innovative companies in the industry. As GTM Strategy Lead for Salesforce Commerce Cloud, Caleb serves as a Senior Director of Product Management, where he is responsible for leading go-to-market strategy across Salesforce’s full commerce suite, including B2C, B2B, Order Management, and Payments.

    Paul Sanderson

    CEO, TCTG | Founding Member, Salesforce Commerce Crowd

    An executive leader focused on e-commerce, marketing & multi-channel solutions, with a proven track record of developing strategies and growing businesses. Responsible for delivering next-generation solutions and services, including digital transformation, customer experience & technology selection.20 years of digital experience across businesses, client side and agency - the focus is always on tangible outcomes for the business and the customer. From small to enterprise businesses, knowledge and practical hands-on experience is applied to solutions and delivery.

    Matt Ball

    Founding Partner, ChannelCreator

    Specialist in Digital Marketing and eCommerce for SMEs, and Go To Market & Channel Development for Corporates & SaaS

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